About Us
MISSION STATEMENT
Public Broadcasting Network (PBN) is envisaged as a not for profit venture that shall cater to a broad range of public interests with the aim of enhancing the general level of cultural, educational, and political understanding. It shall cover the domains of quality entertainment, news roundups, analyses of current national and international happenings, revisiting important parts of history, poetry and fiction readings, health and medical advice, technology, and highlights of new scientific developments.MONITORING
Popularity will be measured by employing a media market research company. Ratings and outreach must improve from year to year, as per targets set by the managing board.
TARGET AUDIENCE
Age 14+ with access to smart phone/computer, both in Pakistan and the Pakistani diaspora. Eventually we want to target at least 20 million people in 3-5 years. At the same time we must recognize that it is more important to recognize that some categories of people are more important to reach than others.
TARGET AUDIENCE
Age 14+ with access to smart phone/computer, both in Pakistan and the Pakistani diaspora. Eventually we want to target at least 20 million people in 3-5 years. At the same time we must recognize that it is more important to recognize that some categories of people are more important to reach than others.
VISION
PBN should be recognized for the reliability and carefully researched content of its productions, and their outstanding quality both in terms of content and technical aspects. It must set new standards of investigative journalism, factual reporting, and unbiased commentary. It shall be a repository of research on a number of topics related to society, culture, and politics.
STRUCTURE
PBN is a not for profit organization initiated and funded by Pakistani citizens, both within and outside Pakistan. The Board of Sponsors shall appoint the chief executive officer who shall be responsible for creating and leading the team, and for managing the necessary infrastructure.